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	    <h1 class="blue" style="padding-bottom:10px;"> Food Advertising         </h1>
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<div align="center"><font face="Calibri"><!--webbot bot="HTMLMarkup" startspan -->                  <!--webbot bot="HTMLMarkup" endspan i-checksum="44900" -->       </font>     </div><p><img src="/<?php echo $blog_path ?>/Food-advertising/img.jpg" align="left"> Advertising is very vital to the marketing of any kind of good or service. Marketing can be defined as an activity that is engaged by an organization in order to facilitate an exchange between the clients and the organization itself. Food system in the United States is the second largest advertiser in the economy of America and it leads in placing advertisements on television, magazines, billboards, newspapers, and radio. <br><br></p><p> Why is food advertising market so large? <br><br></p><p> There are reasons why this market is so large and they include; there is vigorous competition in this market as food captures 12.5% of the consumer expenses. <br><br></p><p> Food is among the items that a consumer buys often and their views about it can be easily changed. <br><br></p><p> Food is rated among the highly branded items making it subject to constant and major advertising. <br><br></p><p> <strong>Marketing Channels</strong> <br><br></p><p> Multiple marketing channels are used to reach the consumers and to foster brand loyalty and influence towards food products advertised. The targeted consumers greatly influence the channel to be used for example; certain foods targeted for youths can use marketing channels like; the internet, television, product placements, products with brand logos among others. <br><br></p><p> Food ads targeting parents can be placed on magazines, news papers, and billboards. Magazines give advertisers a variety of choices of audience and frequency to choose from. Different magazines cover a wide rate of consumer interests that include health, fashion, local topics current affairs, and sports among others. Publishing frequency of magazines also differs with some published monthly, weekly or quarterly. Advertisers can take advertising space just like in newspapers from full page ads, black and white or color ads to small classifieds. <br><br></p><p> Bill boards and poster advertisements give advertisers a chance to reach the consumers first hand and also reach a wide range of audience. The location where the billboard or poster is put matters a lot. A food advertisement on a billboard near a food store captures the audience in an impressive way. The message on the bill board or poster can be changed at a preferred frequency by the advertiser. <br><br></p><p> Food television ads reach a wide range of audience and are very effective with their audio visual ability; the advertiser can very well put the message across. There are short television ads and detailed television program promoting a product. <br><br></p><p> <strong>Importance of food advertisements</strong> <br><br></p><p> Information about an advertised food stuff or food product is availed like the price; directions of use of preparation, market availability details, nutritional value, and benefits, and the heath benefit of a product with other related details are availed to the consumer. <br><br></p><p> Doing repetitive advertisements helps in increasing the demand for a product or service. It helps in educating the society about a product, goods, or services. It also helps in building the image of a food brand, is creates good will of a brand in the market people tend to get interested in a product that is advertised regularly making it more preferred and this increases the demand for this food or product. <br><br></p></div>
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